Monday, March 24, 2008
Nokia is No.1 in India
Nokia is the No.1 handset vendor in India and China and Rediff has put an interesting article about why it is so. Although, I agree about its numero uno status, I never got any convincing answers about why it remains on top.
Every other brand out there has an equivalent phone to almost every Nokia model make-wise and price-wise. If you search the net there are plenty of posts about bad customer service at Nokia Care. Then there was this exploding battery thing last year.
I think that a few earlier models have done the trick for Nokia. It was the time when incoming calls were made free and the Nokia 3310 was within 10K. It was the top selling phone at that time with every other person with it. Then there was 3315, which even lowered the 3310 rates. At this time 3310 reached even the villages/rural areas. With incoming charges gone every one with a slightly higher budget would go for the 3315 else the 3310. Both these phones were very sturdy, without any flaws and had user friendly menus. So the word was spread, Nokia phones are sturdy with a good resell value and easier to use. This cycle keeps going on with Nokia coming up with just another model every year that was a hit. I think that this phone (3310) gave Nokia its loyal customers in India.